The Fear Project A new book exploring life's most primal emotion

What is The Fear Project

Buy: B&N, Indiebound, Amazon

Who among us has not been paralyzed by fear? In THE FEAR PROJECT, award-winning journalist and surfer Jaimal Yogis sets out to better understand this primal emotion – why does it so often dominate our lives, what makes it tick, and is there even a way to use it to our advantage? In the process, he plunges readers into white shark-infested waters, brings them along to surf 40+ foot waves in the dead of winter, and gives them access to some of the world’s best neuroscience labs, psychologists, and extreme athletes. In this entertaining, often laugh-out-loud narrative, Yogis also treats himself like a guinea pig for all of his research, pushing his own fears repeatedly to the limits—in his sport, in his life, and in love.

“The Fear Project will transform how you approach this primal emotion — and yourlife.” David Agus, MD, author of the #1 New York Times best-seller, The End of Illness

“Yogis relates scientific research as naturally as a conversation with a friend.” Kirkus Reviews

“A scientific inquiry into the depths of dread and one man’s struggle to understand and overcome…a kicking, great read.”

“Unflinchingly honest and definitely big-balled. If Jaimal Yogis’ deep dive into fear doesn’t make you want to go out and push your limits—well, you’re probably already dead.” Steven Kotler, author of West of Jesus and The Rise of Superman

“Weaves together neuroscience, dramatic true stories, and practical wisdom in a fascinating, important book that moves with the page-turning verve of a thriller.” Rick Hanson, author of The Buddha’s Brain

“Takes us on a wild ride into the heart of our deepest primordial fears and onto the shores of light.” Stuart Coleman, author of Eddie Would Go and Fierce Heart

“Effortlessly weaving together science and everyday life, this book gives you insight into your own fears such that you can face them head-on and perform at your best.” Sian Beilock, University of Chicago psychology professor and author of Choke

“Yogis writes with confidence, clarity, and brio. This is a heartfelt, hard-won, and utterly worthwhile book.” Daniel Duane, author of Caught Inside, Looking for Mo, and How to Cook Like a Man.

“Highly engaging!”  MeiMei Fox, co-author of the New York Times Bestseller Fortytude and Bend, Not Break

“Enchanting.”  Michael Lardon, MD, author of Finding Your Zone

Order The Fear Project on: B&N, Indiebound, Amazon

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