The Fear Project A new book exploring life's most primal emotion

Fear Project Launch Day Giveaway

After 3 years of obsessing about how humans can master our fears, I’m so ecstatic to announce that today is launch day for The Fear Project. I’m also nervous. Like every writer, I want the book to do well. And as I learned reporting this book, the best way to make your greatest fears work for you is action — action can transform fear into a positive. So…here’s what I’m doing. For today and today only I’m hosting a contest where I’ll give away 50 free copies of The Fear Project. For a chance to win one of these hardcovers ($24.99, by the way), all you have to do is one of three things:

* tweet what your personal #fearproject will be in 2013 (example: My #fearproject in 2013: learning to surf! www.fearproject.net @jaimalyogis)

* tweet this post with the hashtag #fearproject,

* share it on Facebook and tag “Jaimal Yogis,”

* email it to 10 friends and bcc jyogis@gmail.com.

If you do all four, you’ll quadruple your chances of winning.

My Fear Project in 2013 is starting today. Ultraswimmer Jamie Patrick and I will be swimming 2.4 miles under the Bay Bridge to my book signing at Book Passage in the San Francisco Ferry Building. Starting around 4:15 PM, we’ll jump of Yerba Buena Island in the freezing cold San Francisco Bay and try our best to make it to shore. You can see our route above and follow our progress live at jamiepatrick.com. If you want to greet us, we’ll be getting out of the water right by the silver rocket statue just south of the Ferry Building. (Bring flash lights and blankets please.)

My Fear Project in 2013 is starting today. Ultraswimmer Jamie Patrick and I will be swimming 2.4 miles under the Bay Bridge to my book signing at Book Passage in the San Francisco Ferry Building. Starting around 4:15 PM, we’ll jump of Yerba Buena Island in the freezing cold San Francisco Bay and try our best to make it to shore. You can see our route above and follow our progress live at jamiepatrick.com. If you want to greet us, we’ll be getting out of the water right by the silver rocket statue just south of the Ferry Building. (Bring flash lights and blankets please.)

The idea here isn’t to be stupid or brazen. Overconfidence is nothing to praise. We have a boat following us for safety. The idea behind this is a sort of Paleo Diet for the mind. We evolved in the wild and research shows that when we’re fit, our brains deal better with stress, fear, and anxiety. If we can work out in new places and find new challenges, the results are even better. I discuss all of the science behind this in The Fear Project, so for now, I’ll sign off. Hope to see you tonight!

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