The Fear Project A new book exploring life's most primal emotion

A Night Swim for THE FEAR PROJECT

Contact: Aly Mostel Tel: 212.808.1684; aly.mostel@rodale.com

San Francisco — Swimming in the chilly San Francisco Bay may not be the way most people would choose to arrive at their first book signing, especially in the dead of winter, and especially at night. But that’s exactly what San Francisco journalist and surfer Jaimal Yogis will do this January 8 for the release of his new book, The Fear Project: what our most primal emotion taught me about survival, success, surfing…and love. Departing around 4:15 PM, Yogis and famous ultra swimmer Jamie Patrick — one of the elite athletes Yogis profiles in his book — will swim the 2.4-mile length of the Bay Bridge between Yerba Buena Island and the Embarcadero. There, the two will climb ashore for Yogis’ first talk and signing at Book Passage in the San Francisco Ferry Building. The event begins at 6:30 PM.

“Jamie’s unprecedented adventure swims were part of what inspired me to investigate the science of fear and courage,” Yogis says, “so swimming with him to celebrate the release of The Fear Project is a huge honor. Plus, swimming in the bay at night freaks the heck out of me. And as I learned writing this book, if you want to overcome a fear, exposing yourself to directly to that fear is the fastest route.”

In the opening chapter of The Fear Project, Yogis describes an Alcatraz adventure swim with Patrick that nearly goes terribly wrong. “We learned our lesson,” Patrick says. “We’re going to do this safely. We let the Coast Guard know exactly what we’re up to, and my dad, Jim Patrick, a lifelong sailor, will be following us the whole way in his boat.”

Patrick knows all about taking calculated risks. He’s the first man to ever swim across Lake Tahoe twice non-stop, a distance of 44 miles. He’s currently training to return this summer to swim the circumference of the lake, 72 miles, which he calls the Tahoe 360.

“Frankly,” says Yogis, “I always wondered why Jamie puts himself through the sorts of things he does. I couldn’t relate. But when I actually saw Jamie finish the Tahoe Double it moved me deeply. It made me realize that I can do more than I think is possible. All of us can if we understand how fear holds us back.”

Spectators can watch Yogis and Patrick come in at the Ferry Building pier near the silver rocket statue. They can also follow the swimmers’ progress at http://www.jamiepatrick.com/live

Details
Book Passage, talk and signing
When: Tuesday, January 8 @ 6:30 pm
1 Ferry Building San Francisco CA
Tel. 415.927.0960

To interview Jaimal Yogis or Jamie Patrick please contact: Aly Mostel at aly.mostel@rodale.com or 212.808.1684, Dan Ozzi at danozzi@gmail.com or Kathlene Carney at kathlenec@carneypr.com

Order The Fear Project on: B&N, Indiebound, Amazon

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